Netflix reports using AI on approximately 300 titles during Busan panel

Netflix has deployed artificial intelligence in various capacities across approximately 300 titles, according to statements made by senior production executive Sung Q Lee at the Creative Asia event during the Busan International Film Festival. The Hollywood Reporter, Variety, and IMDb all report that Lee, who serves as senior director of production for Asia-Pacific at Netflix, outlined the streamer's use of the technology across the filmmaking process. [1][3][4]

The industry panel in Busan featured Lee alongside director Kang Yoon-sung and Kimball Thurston of Weta FX to discuss creative possibilities and production efficiency. The Hollywood Reporter, Variety, and IMDb report that the speakers examined production savings and technological limits. Variety and IMDb spell the director's name as Kang Yoon-sung, whereas The Hollywood Reporter renders it as Kang Yun-sung. [1][3][4]

Director Kang Yoon-sung stated that artificial intelligence technology can reduce film budgets by up to 40 percent, according to reporting by Variety and IMDb. Despite potential cost savings, speakers across the panel stressed that preserving human creativity remains vital during production. [1][2][3][4]

Panelists repeatedly emphasized that a human touch is critical when integrating technology into screen projects. The Hollywood Reporter, Screen Daily, Variety, and IMDb all report that Lee and fellow participants insisted human oversight remains essential despite expanded automation tools. [1][2][3][4]