Ho Chi Minh City publishing pavilion expands trade links in Frankfurt

A publishing delegation from Ho Chi Minh City attended the 2026 Frankfurt Book Fair in Germany from October 7 to October 11, seeking to trade rights and expand printing services. Tuoi Tre News reported that the city set up a dedicated pavilion to host business meetings and connect local publishers with global industry leaders. [1][6]

During the five-day trade event, organizers stated that representatives at the pavilion held discussions with 36 international partners. These included publishers, publishing groups, authors, and rights agents from several countries and territories. The delegation brought nearly 100 English-language and bilingual books to the fair to promote Vietnamese culture. [1]

The delegation aimed to build opportunities for trading Vietnamese book rights and to integrate the printing sector of Ho Chi Minh City deeper into international supply chains. Tuoi Tre News reported that discussions centered on trading titles and building ongoing international partnerships. [1]

The Frankfurt autumn fair originated in the twelfth century as a trade site for handwritten manuscripts. As FTMQ Books reported earlier, the overall Frankfurt Book Fair hosted 3,800 events and drew 236,000 visitors during its five-day run from October 7 to October 11. [7][8][9]